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24 SeptemberOrchid House, Amsterdam14:00–20:00

Yellowgrape Commerce Day

Sharp talks on every e‑commerce topic that matters right now. Followed by drinks and a walking dinner.

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About the day

One day, every topic that matters in e‑commerce right now.

No packed hall, no surface-level keynotes. Instead: inspiring talks with real depth, in an intimate setting where the good conversation gets room to breathe.

You'll hear how it really is: AI, data, full-funnel performance, SEO and GEO, UX and CRO, and the strategic choices that genuinely move your growth. No filler, just insights you can act on tomorrow.

We welcome you at Orchid House in Amsterdam East. Inspiration by day, connection by night: after the talks we move on to drinks and a walking dinner. The moment to dig deeper, spar and meet new people.

Welcome to the Yellowgrape Commerce Day.

01 14:00 – 18:00

Sharp talks

Seven talks with real depth on AI, data, full-funnel performance, SEO and GEO, UX and CRO. No filler, just insights you can act on tomorrow.

02 Orchid House

Intimate setting

No packed hall, no surface-level keynotes. A room you can take in, where the good conversation gets space.

03 18:00 – 20:00

Drinks and walking dinner

Inspiration by day, connection by night. After the talks we move on to drinks and the walking dinner.

  • 7 talks with real depth
  • 1 afternoon 14:00 to 20:00
  • Limited number of seats
  • Free by invitation
Last edition

What visitors say

The Commerce Day 2024 aftermovie, and what attendees took away.

  • “Always short, relevant sessions about what's happening in e‑commerce and performance marketing right now. In a relaxed atmosphere, at great venues, with good food and plenty of room to exchange experiences.”

    Anne Roos · Head of Marketing

24 September

The programme

Seven talks across two rooms: Dutch-language in Orchid Social, English-language in Orchid Cafe. Reception, break and afterwards drinks with a walking dinner in Orchid Dining.

    Room 1 · Orchid Social

    NL
    • Stop the scroll: waarom creatieve variatie wint in social advertising

      Full Funnel Marketing · Laura & Dion

    • De klant is je flow allang ontgroeid

      Automation & Customer 360 · Maartje

    • De kracht van valideren: hoe betere inzichten leiden tot slimmere beslissingen

      CRO · Leonie

    • De Saaspocalypse is hier: alleen agent-ready software overleeft

      Sero · Danny · plenair

    Room 2 · Orchid Cafe

    EN
    • Data quality through observability: why it matters more than ever

      Data · Milo

    • From audience to community: why beloning is the new growth drive in e‑commerce

      Branding · Sonja & Fran

    • Social SEO: claim your visibility

      Organic Growth · Victor

Speakers

Who you'll hear

Experts from the field, each with a sharp view on where e‑commerce is heading. Full line-up to follow.

  • Naam volgt

    Strategy & Innovation

    Yellowgrape
  • Naam volgt

    AI Acceleration

    Yellowgrape
  • Naam volgt

    Data & Intelligence

    Yellowgrape
  • Naam volgt

    Full Funnel Marketing

    Yellowgrape
  • Naam volgt

    Organic Growth

    Yellowgrape
  • Naam volgt

    UX & Experimentation

    Yellowgrape
The venue

The characterful Orchid House in Amsterdam East

An intimate place with character: big enough for a room you can still take in, small enough to speak to everyone.

Easy to reach by public transport. You'll receive the full address and directions with your registration.

Orchid Social
Practical

Frequently asked questions

What is the Yellowgrape Commerce Day?

One day, every topic that matters in e‑commerce right now. No packed hall, no surface-level keynotes, but sharp talks with real depth on AI, data, full-funnel performance, SEO/GEO and CRO, in an intimate setting where the good conversation gets room to breathe.

Who is this event for?

For e‑commerce managers, webshop owners and digital marketers who want to look beyond the standard story.

Is it free to attend?

Yes. Seats are limited, so we ask you to sign up only if you're sure you can make it.

How do I sign up?

Register your interest through the form on this page. We'll check availability and send you your personal registration link within a few days.

What can I expect on the day?

An afternoon of sharp talks by experts from the field, followed by drinks and a walking dinner: the place to dig deeper, spar and meet new people.

Sign up

Request your registration link

Seats are limited. Leave your details and we'll check availability and send you your personal registration link within a few days.

I'm interested

We'll get back to you as soon as possible, often the same day.